Impression from the Maroc in Mode event
16 Apr. 2014
Review: 'Maroc in Mode' sourcing event
“Very efficient, good new contacts and competent”, was the result of the Trade Mission ´Maroc in Mode` at the Düsseldorf Fashion House. 16 Moroccan clothing manufactures from the upstream textile supply field were presenting a range of textiles for the production of in-house collections in the field of denim, casualwear, shirts and knitwear. The sourcing event was organized by Amith, the trade body for Moroccan textile and clothing manufacturers. In attendance were fashion and retail companies such as Holy Fashion Group, Ahlers Group, Marc O´Polo, Hess Natur, Felina as well as Kaufhof, Peek & Cloppenburg and Charles Vögele. Morocco´s textile and clothing industry has a good reputation and especially jeans and piece-dyed casual pants are enjoying a growing demand.
As a consequence of the rising production costs in Asia, Morocco´s textile and clothing industry has increasingly moved into the focus of fashion producers as a safe and comfortable sourcing option. “Duty-free delivery to the EU, short distances involved in transit, as well as environmentally friendly and sustainable production methods are some advantages that make Morocco attractive for international manufacturers”, explained Christiane Schultz from Amith. As the demand for internationally accepted certifications such as BSCI, ISO, Oeko-Tex and GOTS is increasing, many Moroccan companies are already certified and their production corresponds to the requirements of social acceptability and sustainability. The Trade Mission is the preliminary event for the fairs “Maroc in Mode” & “Maroc Sourcing” held in Casablanca from 15 to 16th October, with an expected attendance of 200 clothing manufacturers from Morocco and the Euromed region.
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