11 Jul. 2014
Review Bread & Butter: New plans get mixed reviews
The hot topic at the current Bread & Butter was the planned relocation of the trade show to Barcelona this coming January as announced by Karl-Heinz Müller Tuesday night. Despite all the skepticism, Salvador Bilurbina, media spokesperson for Fira Barcelona, confirmed: “Yes, it's completely true that the next winter edition of BBB will take place at our fairgrounds in Barcelona,” adding today that the mayor of Barcelona and Karl-Heinz Müller will provide further details about the agreement during a press conference in the Catalonian capital.
Karl-Heinz Müller during the press presentation on Tuesday night
SI has also learned that the Barcelona Show (January 8–10, 2015) is set to take place before the Pitti Uomo in Florence, making it the season’s kick-off show. The summer trade show will continue to be held at Berlin Tempelhof, with the dates still pending. In September an additional exhibition will be held in Seoul.
PME Legend booth
There are some open questions to be addressed: is the summer-winter solution a slow good-bye to Berlin or nothing more than a test of power between Müller and the city of Berlin. Berlin newspapers have added yet another dimension to the fashion discussion by reporting that the expansive Tempelhof Airport area is highly attractive to Berlin city officials, and Müller’s announcement has fueled political conflict over its utilization. Bread & butter uses the location only two times a year, but that makes it impossible to identify more sustainable year-round solutions for the historical site.
For the fashion scene, the development of Bread & Butter is not crucial for Berlin. According to many exhibitors, trade shows such as Premium and Panorama will not be affected too much.
Fashion highlights at Bread & Butter
Best women's collection: WeSC, they had the best combination of sportswear inspired but at the same time clean, chic looks
Best men's collections: Minimum and Eleven Paris, their collections are inspired by the basketball topic but translated in a slimmer, more sophisticated silhouette e.g. sweat pants with a white button-down-shirt and a cool pair of leather sneakers or sandals
Keypiece denim: jogg denim styles in every shape for men and women, as seen at Dr. Denim, Denham, Minimum, Mavi, Mustang, Khujo
Top trend: Hawai shirts, here by Dry Bones
Keypiece men: Button-down-shirts, hawai shirts and short pants with big and mini prints like birds, dogs, flowers
Most popular footwear women: Platform sandals and Birkenstocks
Most popular footwear men: Birkenstock sandals with socks or Nike Roshe run
Fullest booth: Rich&Royal, Khujo and PME Legend
Regina Henkel & Juliette Nguyen
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