Good mood at Panorama Berlin
18 Jan. 2013
Report: Great success for PanoramaAt the end of three exiting and successful days of Panorama, CEO Jörg Wichmann was more than happy: “The quality of exhibitors and retailers was perfect. We are in a good mood for the summer exhibitions.” Also the exhibitors and visitors were happy and relaxed. For sure some details of the Panorama concept have to be improved, for example the opening hours can be shortened and the transportation with taxis must be optimized, but in general the fair was working excellently, and the atmosphere was relaxed.
Despite some taxi transportation problems and the far distance to the fair, the organization was perfect. A shuttle service consisting of 180 busses, as well as 30 pickup points, transported the visitors comfortable to the fairs ground. There was also a direct bus line from Tegel airport and to the other Berlin fairs. Visitors enjoyed the convenient shuttle service. All three fair days were successful. The exhibitors are commenting that the Panorama fair is well organized and that everything was running smoothly. The three generous halls were light and professional and the brand presented their collections in a nice atmosphere. The contemporary mix-and-match style provided an inspiring and informative overview for the next order season. Everything was attractively decorated. In general the booths were not bombastic, but big enough to see the brands world.
Some exhibitors had for the Panorama premiere simple small booths, to see how the fair works. But for the next edition they will have bigger and more professional booths. Rainer Fokkens, Goodiez, for example was in Berlin with his three shoe brands. Every brand had its own little world. For the next time he will present his shoe world on a bigger and nicer booth. In almost all comments, the exhibitors underlined, that the quality of retailers was excellent. Only professional buyers came to the fairs ground. Chris Götz, Camp David and Soccx: “We had very good and concentrated speeches. The neighbourhood is ideal.” Akin Erdogan and Elias Rumelis, M.O.D. commented: "We are very happy with the first day already, but the second day was even better. First we had doubts to come here, but in the end we did it all right. We met more new clients than in two seasons together at Bread & Butter. Bread & Butter is a great show, of course, the world comes here, but we don't need clients from Argentina or Brazil. I also don't need trend leading stores, because our brand serves the commercial sector.” Finally the mainstream brands found a new home base that was the summary of a lot of exhibitors. For some brands like H.I.S., Gin Tonic or Cipo and Baxx, Panorama was the first debut after some year’s fair absence. Also on the last day there was busy working atmosphere. Juri Piscitello, Petrol Industries: “We had all important retailers here and we were busy with great orders. We are leaving Berlin with very good results.” That was also the experience for other exhibitors.
Panorama debutes in Berlin
Andrea Becher, Timezone: “We didn´t expect too much, but we are positive surprised of the success here in Berlin.” Retailers came to the fairs to work, not for having fun and partying. The working atmosphere was efficient and professional. Lutz Mai from H.I.S.: “We are really happy and in a good mood. All important contacts were there.” Rainer Fokkens, Goodiez, was in Berlin with his three shoe brands. Every brand had its own little world. For the next time he will present his shoe world on a bigger and nicer booth. Barbara Hartmann, Künzli shoes: “The concept is really exiting; the fair shows a good mix of brands.” Good news that also shoes and accessories are happy in Berlin.
359 exhibitors were showing their new A/W 2013-14 collections with womenswear, menswear and young fashion, jeans, shoes and accessories across three halls with a combined 20,000 sqm floor space.
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