Replay store in Dubai
28 May. 2013
Replay opens eight monobrand stores worldwideFashion Box, the specialist jeanswear company that owns the Replay, Replay&Sons, We Are Replay and Red Seal brands, has opened eight new monobrand stores in the first four months of 2013, reaching a total of 200 monobrand stores worldwide and over 234 between shops-in-the-shop, corners and outlets.
The eight new monobrand stores opened are in Hong Kong inside the Plaza Hollywood, in Times Square, in Xi’An inside the Chuk International, in Ningbo and Shangai inside the K11 department store in China and in Tel Aviv, Israel. Especially relevant was the Dubai opening as part of the agreement signed with Chalhoub Group in the Middle East at the end of last year. The 120sqm store is based inside the “Village”, the denim dedicated street inside The Dubai Mall, one of the world's greatest shopping areas. Also important is the opening of the company's flagship store in Tokyo Harajuku, which is based in the heart of the Shibuya fashion district in one of Tokyo's most sophisticated areas.
The new Replay Store concept has already been applied to the stores of Tokyo in Daikanyama T-site, London and Cologne and is characterised by variations in hues, materials and decors, mixing industrial hues and materials such as iron and concrete, juxtaposed with light colours and Italian chestnut wood.
Special decors are the Denim Cube, an iron shelf designed in order to display a wide selection of denim items, the Shoebox, a versatile iron bookshelf displaying shoes and accessories, and Rails, another minimalist iron structure that can be used most differently according to single collections' and displaying needs.
“I'm very happy about the results we achieved in 2013 even if I always feel projected toward future achievements including some new flagship openings. Next ones will be our Flagship Store in Antwerp, in Meir expected for September 2013, and in Rome, in Italy, inside the department store Euroma2. By end 2013 we expect we have reached a total of 16 new openings,” comments Matteo Sinigaglia, CEO Fashion Box.
Fashion Box is now selling in Europe, Middle East, Asia, America and Africa in a total of over 50 countries. The wholesale network distribution counts 3,000 multibrand stores in addition to 200 retail stores. The group's turnover in 2012 was €219 million, 85% of which came from foreign markets.
Maria Cristina Pavarini
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