Robin’s Jean x Brakhax2
Robin’s Jean x Brakhax2
 

19 Apr. 2012

ROBIN’S JEAN UNVEILS NEW AD CAMPAIGN

L.A.-based denim brand Robin’s Jean has revealed its collaboration with the photography duo Brakhax2 for its latest advertising campaign. Looking to make a big splash with their 2012 campaign, Robin’s Jean enlisted the famous father-son photography team (Moshe and Eddie Brakha) to create and shoot the spread.
 
Building on the impending 2012 U.S. presidential election, Robin’s Jean's multimedia advertising campaign includes print, online and outdoor media, all of which state “Robin for President.” The campaign, which was shot in a coal packaging warehouse near downtown Los Angeles, includes a series of seven different ads featuring two renegades on a guerilla-like mission, dodging around town and spray-painting the “Robin for President” slogan on every possible surface.
 
While the founder and creator of Robin’s Jean, Robin Chretien, has no political aspirations, he was intrigued and attracted to the idea of producing a brash underground, in-your-face yet beautiful, campaign.
 
The campaign includes a series of seven different ads featuring two renegades on a guerilla-like mission, dodging around town and spray-painting the “Robin for President” slogan on every possible surface.
The campaign includes a series of seven different ads featuring two renegades on a guerilla-like mission, dodging around town and spray-painting the “Robin for President” slogan on every possible surface.

Mona Schmadl

Advertising


Back to home