Who
Who's Next debute with it's first June edition
 

10 Jul. 2012

REPORT: WHO’S NEXT PARIS

Who’s Next debuted this summer with its first-ever June edition. As announced, 47,064 visitors attended the Parisian fair between June 30-July 3. Global attendance showed a 4% recess compared with the September 2011 session and a 8.7 % drop in French attendance, but a 7.4% rise in foreign attendance with a significant increase in the number of Japanese (+88.6%), American (+54.7%) and German (+34.8%) visitors, who took Paris by storm for the presentation of the ready-to-wear, couture and men’s collections.

Exhibitors and visitors were both skeptical about the fair’s earlier dates, while some brands found it better suited. Jacky Attal of Seven Tees said, “For us, the new date just before BBB works just fine. Since it’s so early, people still have their entire budget to spend. September is too late because everything is finished by then.” Most exhibitors, however, found the date too early due to the difficulty of finishing the collections by the end of June as well as its proximity to Bread & Butter, which started just one day after Who’s Next closed its doors. Olivier Guyot of Onitsuka Tiger complained, “The date is too early since it collides with BBB and the better French stores go to BBB anyway. Who's Next is not a fair for trend spotting, but rather for commerce. September would be fine for that.”

All in all, approximately 2,000 brands exhibited at six areas including Mr. Brown, Fame, Private, Premiere Classe, Le Cube and Mess Around. Exhibitors included brands such as Little Marcel, Camper, Mustang, Desigual, Freesoul, Cipo & Baxx, Kaporal, Seven Tee, Eleven Paris, Onitsuka Tiger, Sidecar, Converse, Tom Tailor among many others.
Melanie Gropler

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