Red Seal
Red Seal
 

06 Apr. 2010

REPLAY TO LAUNCH NEW SUPERIOR DENIM

Replay has launched Red Seal, a new superior denim line for men. It has been designed by Replay for those who really know and love quality denim.

This new project focuses on the interpretation and evolution of denim and its origins, while paying tribute to the vision of Replay founder Claudio Buziol, who, during journeys to the Far East in the 1980s, recognized the uniqueness and great potential of Japanese cloth still considered the benchmark of quality in denim.

The denim products in the Red Seal line are made with extremely fine Japanese cloth only, woven on Japanese looms by some of the most respected and established companies in the industry. Every single denim item is made in Italy and finished by hand using traditional methods. The techniques include the most sophisticated and sought after in the sector, such as 3D mannequin drying, soda washing, pumice stone scratching, darns, dirtying obtained using brushed-on color applications, patches, bleaching, resin finishes and sanding. These are all procedures that require an extended processing time as well as in-depth knowledge of the product and its endless potential; they also are carried out garment by garment, making each one totally unique.

The first Red Seal series recreates one of the classic Replay models in a super premium style: the M977 five-pocket featuring a regular fit, straight leg and low rise. The pants are enhanced with fine details, which true connoisseurs will instantly recognize and appreciate, such as visible selvedge on one of the front belt loops and along the leg. Visible selvedge is also used on the right back pocket, also personalized with a horizontal red-line embroidery. A red enamel rivet on the side pocket is the line’s distinctive seal.

The first Red Seal range is offered in 12 washes, each and every one sporting a vintage effect, from destroyed to medium and raw. All the options feature special treatments and share a bold personality, typical of original denim but reinterpreted with an eye to the future and a distinct tailored look.

The Red Seal premium denim capsule collection will go on sale worldwide this fall in a few exclusive and selected points of sale for €299.

—Maria Cristina Pavarini

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