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12 Aug. 2009

QUIKSILVER, ROXY TEAM UP WITH XBOX LIVE

Following the launch of Xbox LIVE Avatar Marketplace, Xbox LIVE gamers will be able to purchase Quiksilver and Roxy product for their personal avatars, the action sports brands announced today.

“Xbox is an amazing entertainment platform that is constantly innovating, from the way we watch TV to how we connect with friends. Quiksilver is excited to extend our brand experience in this arena and offer our fans and new audiences alike clothing items that are true to who they are and the lifestyle they want to live,” said Senior Vice President of Quiksilver Marketing, Greg Perlot.

“It’s the rise of a new social community and we’re catering to the needs of our consumers in this virtual world by offering their extended personalities the style that they express and crave in real life,” added Randy Hild, Executive Vice President of Global Marketing, Roxy.

Avatars on Xbox 360 allow users to create virtual identities of themselves. At the new Avatar Marketplace, Quiksilver and Roxy will each have ten items available every season comprising a mix of sportswear, accessories and footwear from the brands’ current lines. The styles will also range from “mild to wild” to fit every mood and to showcase the brands’ most directional items. All products, in other words, epitomize real-life Quiksilver and Roxy product sold in retail stores and online through the brands’ e-commerce sites.

The Quiksilver and Roxy products are currently available for purchase using Microsoft Points.

—TY

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