Reese Forbes signature denim
Reese Forbes signature denim
 

20 Mar. 2009

QUIKSILVER LAUNCHES THE THREADLINE

Having stepped up its directional fashion business with its Limited Edition collections and surfwear with quick-drying, chafe-resistant Diamond Dobby fabric, Quiksilver is coming out with a specialty skate line for Summer/Fall 2009.

Called The Threadline, the exceptional line includes wovens, knits, hats, tees, a jacket and skatepack inspired by legendary skateboarders and team riders Reese Forbes, Alex Olson and Danny Garcia. Avid skaters will gravitate, no doubt, to the three new signature denim styles all featuring CoolMax fabric. Longtime collaborator Reese Forbes is behind a new regular fit denim with reinforced back hems and heavy thread, while Alex Olson’s regular fit sports rubber-coated buttons, a contoured waistband and a gusseted crotch. Danny Garcia’s jean, meanwhile, is a straight fit, with bar tacks to prevent rips, rubber-coated buttons and rivets, and a back coin pocket designed to hold an iPod. All three jeans are expected to retail for $75.

In other news, Quiksilver Americas recently awarded Orange County’s CF Brand the license for its performance branded apparel and accessories. Launched three years ago as Quiksilver EQPT and later renamed Quiksilver Performance, the collection of technical performance apparel, designed to fulfill off-board training needs, will now be fleshed out and distributed exclusively by CF Brand in the US.

“Quiksilver Performance is still a huge opportunity to grow our business and to provide valuable solutions for our customers,” explains Bob McKnight, President and CEO of Quiksilver. “The idea remains powerful and demand is still strong. And right now, we feel that the experts at CF Brand are the ones who can help realize the vision while still staying true to the Quiksilver brand.”

Expect to see the fall collection of Quiksilver Performance in sporting goods stores, fitness clubs, better department stores, specialty active lifestyle retailers and military stores in June 2009.

—TY

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