Pure London catwalk
Pure London catwalk
 

23 Aug. 2012

Pure London: Fashion show report

Pure London that took place August, 19-21, reported plenty of orders being written and good business being done. The show that closed its doors on Tuesday was attended by the key buyers from UK, Ireland and abroad.

Visitors included Darkroom, Donna Ida, Browns, Black White Denim, O’Keefe, Bank, Harrods, Next, Elisabeth May Shoe Boutique, ASOS, Amazon, Choice, Snooty Frox of Harrogate, Arnotts, Hoopers, Figleaves.com, Selfridges, Pretaportobello.com, Start Boutique, Sunday Best, John Lewis, Harvey Nichols, House of Fraser, Fenwick, Net-a-porter, Black Truffle and The Dressing Room.

With over 1,000 brands and 250 new to the show and the addition of new sections including Pure Body showcasing lingerie and swimwear, Pure Junior housing top childrenswear, and the French Boulevard with a selection on French accessory brands; Pure London has expanded in size opening up into the new West Hall.

Pure's new lingerie section
Pure's new lingerie section


Additional, the seminars saw the highest attendance with over 2,550 buyers. 60 industry experts took to the three stages including founder of MJM International, Michelle Mone OBE who spoke to a packed audience on building her empire, while Brix Smith-Start took to the stage to discuss her top trends for spring / summer 13. The addition of the new Gallery Stage allowed buyers to see the accessorie, footwear, lingerie and swimwear trends translated for the season.

Winter edition of Pure London will run Feburary, 10-12 2013.
Melanie Gropler

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