Current Premium campaign
Current Premium campaign
 

08 Aug. 2014

Premium Order Munich to kick off with 1,000 collections


The next edition of Premium Order is ready to kick off tomorrow in Munich. Between August 9-12, almost 1,000 collections will be ready to order on a total of 13,000 sqm within three halls of the MOC (Munich Order Center), where the platform is now taking place for the first time in cooperation with Munich Fabric Start Exhibitions GmbH, after previous runs in Munich’s Zenithalle.

Anita Tillmann, CEO of Premium Exhibitions: “Next to logistic advantages, the MOC mainly offers growth potential. The demand for exhibition space is continuously growing. In the upcoming seasons we will make use of the complete space - which is as big as 30,000 sqm – in close cooperation with Munich Fabric Start Exhibitions GmbH.”

Next to long-term exhibitors such as American Retro, BLK Denim, HTC, Hudson Shoes or Zoe Karssen, 27% of exhibitors will be new entries, including names like Kenzo, MM6, So Popular or Won Hundred. There is a strong upward trend especially in the number of brands from the shoes and accessories segment: these currently make up for 40% of total exhibitors.

For the first time, this season there will be a show-in-show concept, where distribution agencies can show their complete portfolio in their own showroom on the trade show grounds and make use of the space for ordering appointments even after the Premium Order days.

Take a look at the complete list of exhibiting brands and agencies here.
Maria Hunstig

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