13 Aug. 2010

Paul Smith designs snowboard for Burton

As a sequel to their previous cutting-edge product collaborations, Burton Snowboards  and leading British fashion designer Paul Smith have once again teamed up for the Winter 2011 season. This time, with the co-design of the 2011 Burton Vapor snowboard, their collective partnership moves from apparel and outerwear to hardgoods.

Available this month at authorized Burton retailers worldwide, the Burton Vapor snowboard represents both the finest in snowboard technology and artistic design. This season it sets a new standard of polish and refinement, with its sleek graphics styled by Paul Smith. The black, glossy topsheet is strong and sophisticated featuring Paul Smith’s signature and Burton branding, while the base graphic delivers a powerful statement with the tip-to-tail pop of Paul Smith’s iconic multi-color palette.

“It’s always a pleasure to work with the crew at Paul Smith,” says Greg Dacyshyn, Chief Creative Officer at Burton Snowboards. “This is our fourth collaboration, and the two brands really have become connected in our understanding of one another. Creating a snowboard together was the natural next step, and the Vapor was the perfect platform, given its legacy for rider-driven technical innovation combined with iconic designer-driven graphics. Paul Smith epitomizes what the Vapor is all about, and they took it to the next level with the 2011 model.

“Burton Snowboards is a company I admire very much and I have enjoyed working with them over the past four years,” says Paul Smith. “To see my signature stripes on such an innovative piece of equipment as the Vapor snowboard is a great compliment.”

The 2011 Burton Vapor snowboard sets the industry standard when it comes to high-tech snowboard construction. Taking engineering cues from NASA, the Vapor is one of the lightest and most responsive boards on snow. It quite simply brings out the best in anyone who gets on it.

The Burton Vapor retails for €1,000. For more information on the Burton x Paul Smith Vapor, stop by your local snowboard shop, a Burton flagship store or visit www.burton.com.
Regina Henkel

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