New key visual for Panorama
New key visual for Panorama
 

23 May. 2014

Panorama: New area, lectures and more space


Berlin-based trade show Panorama has released further news regarding its upcoming summer edition, running from July 8-10, 2014.

Panorama is growing: Within its new location, the ExpoCenter City based at the Messe Berlin fairgrounds, Panorama will occupy an exhibition space of 33.200 sqm, compared to 21.000 sqm of its former location at the grounds of Airport Berlin-Brandenburg.

Panorama’s The Mall concept (segment for fashion franchise concepts) can once again be found at the entrance of the fair, the concept The Hotel (pre-built space for small brands, accessories and lifestyle products) will receive a make-over and appear in a reduced and new clean design. Moreover, Panorama will debut with the new concept Now. Now will show flash programs and women’s, men’s, shoes and accessory collections with a six-week delivery time in a separate hall. Amongst the exhibitors will be names such as Please, Imperial, Bray, Sexy Woman, Absolut Joy, Mia & Macs and more.

Another novelty are the Panorama Berlin Lectures, a series of speeches regarding industry relevant topics. As a kick-off, SI sister publication TextilWirtschaft will host a Trend Talk and introduce the trends for the spring/summer ’15 season on July 8. Subsequent talks will feature current developments in German retail, the expansion of the Russian market and sustainability. All lectures will be free of charge.

Moreover, a number of new exhibitors has been announced. Amongst these are names such as American Vintage, Arquonautas, Baldessarini, Cipo & Baxx, Edith & Ella, Gildan, Saint Tropez or Yerse.
Maria Hunstig

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