01 Aug. 2012
PVH CORP: AGREEMENT WITH THE SEIDENSTICKER GROUP FOR ARROW BRANDSeidensticker to assume design, production and distribution for Spring 2013 New York, NY – PVH Corp. announced an agreement between its Cluett, Peabody & Co., Inc. subsidiary and Seidensticker Private Label GmBH to license the ARROW brand, beginning with the Spring 2013 shirt collections.
Under this agreement, distribution of the ARROW brand will include wholesale, retail, shop-in-shops, and e-commerce throughout selected countries in Europe. The licensed product categories include men’s woven and knit sport shirts and dress shirts, and will be designed, manufactured, and sourced by the Seidensticker Group.
“We are pleased to enter into this license agreement with Seidensticker,” said Ken Wyse, PVH’s President of Licensing. “Over the past few years, we have successfully repositioned the ARROW brand in existing European markets and introduced it to new territories. Partnering with Seidensticker, one of the leaders in the European dress shirt market, is a wonderful opportunity to reach new customers and to further evolve the ARROW business.”
“We are excited to partner with PVH and look forward to continue growing the ARROW business together,” said Frank Seidensticker, one of the owners of the Seidensticker Group. “Our company is regarded for its innovative design and high-quality products. It’s one of the top three shirt manufacturers in the world and the most well-known in Germany.”
The Seidensticker Group currently manages shirt production for many other premium brands, and annually produces an average of 16 million shirts, primarily for distribution in the European market. North America and Europe are the largest markets for the ARROW brand, followed by Asia (India, the Middle East, Thailand, and China) and Latin America.
The first collections distributed under the license agreement are expected to be in stores in January 2013.
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