27 Sep. 2010

PREMIÈRE VISION: L’ATELIER DENIM WITH SUCCESSFUL DEBUT

The previous edition of French textile salon Première Vision (Sep. 14-16) in Paris hosted a new section dedicated to denim weavers: L’Atelier Denim.

The new area was entirely dedicated to denim manufacturers and hosted 14 companies altogether, including Cappio, Bossa, Uco, Tavex and Vicunha. Aim of the initiative was to offer a platform for designers, decision makers and buyers from ready-to-wear brands and retail chains to get together with denim specialists.

Although fair organizers were said to be very happy with the results of the new initiative, it hasn’t been confirmed yet if L’Atelier Denim will be held again during the next edition of Première Vision, taking place February 8-10 of 2011.