06 Jul. 2005

PONY OFFERS LIMITED EDITION B&B SHOES

A select group of 200 VIPs will soon be able to attend – and wear – Bread & Butter Barcelona or Bread & Butter Berlin.

Pony (pony.com), the California-based footwear and athleticwear powerhouse, has created two special limited “Bread & Butter” editions of its Pony City Wings sneakers, which will be distributed to VIPs at the two upcoming Bread & Butter trade shows.

The shoes come in two colorways – black and yellow for Barcelona (pictured above) and black and red for Berlin.

Each version has a limited run of 100 pairs.

The models also have special sock liners: the left shoe's liner says "Barcelona '05/Berlin '05" and the right shoe's liner has an image of Pony’s current advertising character "Teddy" holding up a piece of bread and a piece of butter respectively.

Sydney Gardner, PR director for GBMI, which co-owns the Pony brand with The Firm, says the shoes can also be mixed and matched: “You can wear a pair from each city together if you want as each pair includes two different colored laces to match.”

The shoes are smooth patent leather over crackle leather on top. They will be distributed at Bread & Butter Barcelona show (July 8-10) and Bread & Butter Berlin (July 22-24).

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