11 Jan. 2011
PITTI KICKS OFF WITH OPTIMISTIC OUTLOOK FOR F/W 2011/2012Despite unstable weather conditions, changing between rain showers and sun, Pitti Immagine is crowded and the atmosphere is lively. Next to funky dressed people à-la-Oktoberfest, Rugby players, wide balloon-like jean styles, fashion-addicted and nerd-like freaks, there's still a desire for dressing up, no matter your taste of style.
Regarding jeanswear trends for fall/winter, Denham shows a lot of detailing and outdoor, their new Japanese denim collection, and a do-it-yourself dying kit. Closed sets the focus on individualism with its personality ad campaign, and presents cozy wool tops. Levi's made &crafted reinterprets tradition through modernity with fishing, hunting and workwear influences mixed with merino/cashmere cozy jackets. G-star’s new Raw Essentials collection is handcrafted and goes back to the heritage: For the first time, they sell, in Italy only, a regular 5-pocket model (3301) for €99. They also pursue the aim to have 60 G-star stores in Italy by 2015. Roy Rogers shows a new boots collection and a new tote model, both vintage-inspired, as well as high-quality premium jean products. In general, for all brands the inside and detailing are more important than the whole garment’s outer side, and vintage still rules.
Sportswear-wise, Woolrich is reinterpreting the tradition of adventurous antarctic expedition, mixing nylon and wool, and also offers new checks for women. Ciesse is back on the market thanks to Fremil International Holding; their outdoor know-how meets urbanwear influences for functional multi-layer outer jackets. In addition, Sundek launches its first winter collection. Crust shows a mix of knitwear with inner down jackets, a deer logo on inner prints, ultra-light jackets for women; nylon down jackets carry cotton and leather details. La Martina presents the polo cup prize trophy that will be won for the 2011 worldwide championship. In ten years from now, they want to own 100 to 150 monobrand stores and work almost without multibrand stores because, according to them, that's the future. Desigual creates a dreamy atmosphere, and offers new checks in grey, colorful and urban variants. In general, all brands show a great focus on material mixes, color, next to military tones and ergonomic fitted items.
Concerning footwear trends for f/w 2011/12, Converse presents a freedom of choice: a limited edition sneakers mixing velvet with studs, crinkled surface sneakers, a new model Jack Tailor mid-high, traditional fishermen boots reinterpreted for women with heels in rubber and with strings, and military golden decors that enrich the All Star models. Reebok reinvents its heritage with morphed side bands, ultra-light soles and contrasting hues, packable jackets and backpacks. In general, for the brands individualism is hot - from vintage sneakers to fluorescent detailing. The credo is: accessorize yourself!
Maria Cristina Pavarini and Lena Elster
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