08 Jul. 2010
PERRY ELLIS INKS NEW GOTCHA LICENSE FOR BOYSWEARPerry Ellis International has signed a license agreement with Beluga Inc., a subsidiary of the Adjmi Apparel Group, to design, manufacture, and distribute apparel for infants through boys’ size 20 under the Gotcha action sports brand name.
“This is a great opportunity to increase penetration of the Gotcha brand to additional complementary categories with a licensee that can clearly interpret the essence of the Gotcha lifestyle,” said Oscar Feldenkreis, President and Chief Operating Officer of Perry Ellis International.
New Gotcha boys’ products will be available throughout the United States and its territories across several channels of retail distribution, beginning this fall. The 32-year-old brand is sold in over 20 countries across five continents.
Adjmi Apparel Group currently produces branded apparel for companies such as Champion, Disney, Fila, Jantzen, Pro-Player and Skechers.
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