Pepe Jeans s/s 2011 campaign
16 Mar. 2011
PEPE JEANS LAUNCHES STYLE JUKEBOX FEATURE
Pepe Jeans has just launched its newest Facebook feature within the “Style Jukebox” initiative in order to strengthen the relationship with their fans and other social networks. The “Style Jukebox” contains 80 songs of different artists and music genres including Lily Allen, The Smiths, Crystal Castles, Kasabian, and many others.
On the Pepe Jeans Facebook page, fans should watch out for status updates: The first 50 users that register their details and select one of the new looks of the Pepe Jeans s/s 2011 looks along with their favorite song, will receive an e-mail with an iTunes voucher for downloading their chosen song.
The Facebook feature will run until April 18 with dates and times for updates being selected randomly, allowing every time the first 50 users to win their chosen song. The “Style Jukebox” is one of the initiatives that Pepe Jeans is offering within their social networks and online featured by the Buzz Marketing Networks agency from Barcelona that is collaborating with Pepe Jeans for their 2.0 strategy.
Maria Cristina Pavarini
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