Patagonia
Patagonia
 

07 Oct. 2009

PATAGONIA FOOTWEAR, CHACO NAME NEW MARKETING STAFF

Wolverine World Wide’s Patagonia brand is restructuring its internal team, with the appointment of Jamie Barbor to the role of Director of Patagonia Footwear and Sue Harvey-Brown, former Marketing Manager at Merrell, to Brand Manager of Patagonia Footwear. Harvey-Brown will also have full responsibility for the coordination of all environmental initiatives of the Outdoor Group. Whitney Conner, former Brand Manager for Patagonia Footwear, will move to a new position where she will lead marketing and brand management efforts for Chaco, while Brandan Hill, Creative Director at Chaco since 2002, will remain on the team and move to Grand Rapids to work directly with Conner to oversee product development efforts. Accordingly, Bill Dodge, former General Manager of Patagonia Footwear, is now Vice President of Product Development for the Outdoor Group.

“As our overall business enjoys increased momentum, we will continue to ensure a strong team is in place to effectively manage the needs of each brand within the Outdoor Group,” said Craig Throne, Vice President of Global Marketing for the Outdoor Group. “The aim is to effectively blend our team members’ strong backgrounds and experience and put the right people in the right places to clearly represent the ethos of each Outdoor Group brand.”

Wolverine World Wide, Inc.’s portfolio of branded casual, active lifestyle, work, outdoor sport and uniform footwear includes Bates, Chaco, Cushe, Hush Puppies, HYTEST, Merrell, Sebago, Soft Style and Wolverine. The company is also the exclusive footwear licensee of brands such as CAT, Harley-Davidson and Patagonia.

—Tim Yap

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