Palladium
Palladium's Pampa
 

07 Dec. 2009

PALLADIUM REVIVAL SET FOR SPRING 2010

Footwear brand Palladium, best known for its rugged silhouette in the Nineties, has commenced its international expansion, following its acquisition by K-Swiss. Under new management, the new Palladium sales team is setting its sights on Germany, Austria, Netherlands, UK and Ireland. K-Swiss will subsequently take over distribution in France, Central and East Europe, Middle East, Russia and South Africa. The strategy goes into effect for SS 10, which includes the launch of NOS items. For the first sales season Palladium is counting 450 point of sales including stores such as Stierblut in Munich, Futura in Frankfurt, Joyas in Kiel and Görtz shoes in Germany, and Foot Asylum in England. The new sales team is also concentrating on two heritage styles, the high and low cut “Pampa,” in canvas, leather, suede, linen and hemp in beige, grey, red, yellow, green and blue at prices ranging from €49.95-159.90.

—Lisa Dartmann

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