15 Jul. 2010
O’NEILL NAMES MODEL ELYSE TAYLOR BRAND AMBASSADORAction sports brand O’Neill has named Australian supermodel Elyse Taylor its brand ambassador. Taylor will be featured in marketing and consumer advertising efforts for O’Neill Girls through 2011, and as part of her collaboration with O’Neill Girls will unveil an exclusive swimwear collection, Elyse Taylor for O’Neill, next year. Taylor, who has worked with brands such as Victoria’s Secret and appeared on runways for Marc Jacobs, Alberta Ferretti, Dolce & Gabbana, and Roberto Cavalli, will be featured in retail and online videos, digital and print advertising, product hangtags, and other promotional content. Imagery from O’Neill’s Spring 2011 photo shoot, shot on location in the Virgin Islands by Kyle Alexander, will debut as early as this weekend at the Miami Swim Tradeshow. “Growing up along the coast, the water and the beach were always part of my life, so it’s great to work with a brand that represents so many of my passions,” said the Sydney native, whose collection will bow at specialty retailers and boutiques.
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