Image of the Nike Flyknit Lunar1+
Image of the Nike Flyknit Lunar1+
 

10 Apr. 2014

Nike Store to open in Berlin Mitte


On 16th of April, Berliners are getting a new Nike store in town. Located at Hackescher Markt 2-3, the shop will showcase a big range of products including men’s athletic training, women’s training and Nike sportswear (NSW) on 500 square meters.

As a highlight, the shop will feature a special running area that offers the latest product innovations and professional facilities for the adjustment of running outfits. For instance, the run analysis, together with an exact foot measurement, ensures the best individual assessment when buying new shoes. Additionally, other digital technologies such as the Nike FuelBand SE will be present at the store.

Starting on the day of the opening, the new Nike retail space will become the meeting point for Berlin’s running community, supporting its weekly runs through the city. German marathon runner Irina Mikitenko will join the first run on April 16.

In February, Nike opened up a 2,600 sqm flaship store in Berlin's shopping mecca Tauentzienstraße. The new store at Hackescher Markt will now cater the hipper Berlin-Mitte area.

Image of a Nike retail store
Image of a Nike retail store



Lorenzo Molina

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