23 Aug. 2012
New Wave GmbH as retailer of Craft Performance EyewearNew Wave GmbH has announced plans to conduct retail for the Swedish company Craft Performance Eyewear. Since the successful Scandinavian launch of their eyewear collection, the brand has decided to introduce the line to the German-speaking market. The collection, which consists of eleven specific models for running, biking and cross-country skiing, is now available for order and delivery.
Craft’s sales director André Bachmann said of the collection: “Our textiles are very functional and high in quality. The athletic eyewear is in no way inferior, which is why we believe in its success. It’s an exciting addition to our portfolio.”
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