House of Holland, Pink Lace
19 Nov. 2013
New Era x House of HollandLifestyle brand New Era has announced the launch of its new headwear collaboration with British fashion designer Henry Holland. The woman’s headwear collection includes six styles and will go on sale in January 2014.
The collection is inspired by Holland’s recent visits to Mexico and California, in particular on tattoo design mixed with tropical, acidic prints. New Era’s authentic roots in headwear are combined with Holland’s successful women’s fashion wear. The six styles include different colour way options on a women’s 9Fifty cap silhouette. Fabrics with lace trims, embroidery, hand-painted leather and crystal applications complete the collection.
Henry Holland comments: "I'm incredibly excited to be partnering with New Era on my first collection of headwear this season. The caps have been incorporated into the Spring/Summer collection utilising some of the fabrications and motifs from the RTW collection and I'm really thrilled with the results."
The collection will be available in selected fashion boutiques worldwide including Loud (Cologne), Net-a-porter, Asos (UK), Urban Outfitters (UK), Tsum (Moscow), Life (Dubai) and Norrgatan (Italy), and in New Era’s retail stores in London, Birmingham, Berlin and Frankfurt.
Tatjana von Elverfeldt
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