25 Nov. 2013
New Designers for WeSCSwedish streetwear brand WeSC has extended its creative team by three new designers.
Matthias Sahlin will be Head of Design for menswear starting with the spring 2015 collection. He will also direct the overall plan for the collection and will respond to the further development of the product range effective immediately. Previous to his new position, Sahlin was employed at surf brand Encore.
Natalia Altewai and Randa Saome will be responsible for WeSC’s womenswear collection starting with the winter 2014 collection. The Swedes previously worked for their own fashion label, Altewaisaome.
Natalia Altewai and Randa Saome
“WeSC’s playful design language combined with Natalia’s and Randa’s characteristic clean lines, unique details and choice of materials and colours fit perfectly to our customers. All that combined with Matthias’ expertise makes us look into the future really optimistically”, said Johan Heijbel, CEO of WeSC.
During the fashion weeks in Berlin, New York and London, WeSC will introduce a new womenswear capsule collection. More details will be revealed soon.
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