Red carpet in front of the new 14 oz. in historic Haus Cumberland
Red carpet in front of the new 14 oz. in historic Haus Cumberland
 

26 Oct. 2012

New 14 Oz. Store At Berlin's Ku'Damm Sets A Retail Standard


Last night saw the offical opening of the second 14 oz. store. In addition to his two shops in Berlin Mitte, owner and founder Karl-Heinz Müller has chosen Charlottenburg in West Berlin as location for his latest retail coup.
Set on the upper Kurfürstendamm area, surrounded by luxury mono-brand designer boutiques, the multi-brand store strives to be a highlight of the West Berlin shopping scene.  Over more than 600 m², 14 oz. shows a selection of high class denim and sportswear brands as well as contemporary mens and womenswear such as Denham the Jeanmaker, Red Wing, Nigel Cabourn, Windsor, Woolrich, Macintosh or Canada Goose.

But in addition to the vast assortment, the shop interior alone left last night's opening guests, among them Adriano Goldschmied or Jason Denham, astounded making the West Berlin 14 oz. a true retail phenomenon that sets a unyielding retail benchmark.

Gallery: The new 14 oz.
Gallery: The new 14 oz.
The store itself possesses impressive features; 8m high ceilings with original stucco that was restaurated and an antique library with a first floor gallery, partially covering the walls. Brick walls and authentic wooden furniture make a thrilling mix within the impressive interior of the store. The setting of the building, the historic Haus Cumberland which has been sensitively kept, was built in 1911/1912 by architect Robert Leibnitz as high-class boarding house, but never came into such use - instead served as a Grand Hotel, and later as facility for cultural and administrational institutions. 2012 then saw the complete renovation of the building to give space to premium retail, a restaurant and luxury apartments.

Bread & Butter boss Karl-Heinz Müller was more than satisfied with the start of the new store, "I am overwhelmed and just happy! I thank everyone who supported me with this crazy project and I am pleased that 14 oz. now has a home in East and West Berlin."
Sabine Kühnl

Comments [1]

On 26.10.2012 at 19:14 kohzo shauket wrote:

chief designer

I attended the openening ceremony 0f the 14oz new store, the opening ceremony was great and beautiful, the party was great, Karl-Heinz great mood, I enjoyed each min. great, well done, work with heart. kiss kohzo. " beautiful shop with new dimention"
 

Comments reflect the opinion of their author, not sportswearnet.com. All comments are moderated, may be edited for clarity and length and will be posted if they are on-topic and neither abusive nor offensive.


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