New Yorker
New Yorker
 

12 May. 2009

NEW YORKER OPENS 700TH STORE

With the latest openings in Berlin Tempelhof, Liepāja in Latvia and Tallinn in Estonia, New Yorker has rounded up its total number of stores worldwide to 700. And despite the current economic crisis, the German young fashion retailer has announced plans to open another 100 stores within the year. Additional launches in new markets are also in the pipeline.

“We are delighted to be able to celebrate the opening of our 700th store,” said Volker Putzmann, Marketing Director of New Yorker Group-Services International GmbH & Co. KG. “Our customers appreciate our maxim of ‘trendy clothes at attractive prices,’” he added.

Based in Braunschweig, Germany, the New Yorker is currently represented in 25 countries including Germany, Belgium, Bosnia-Herzegovina, Bulgaria, Denmark, Estonia, France, Croatia, Latvia, Lithuania, Holland, Austria, Poland, Romania, Russia, Saudi Arabia, Sweden, Switzerland, Serbia, Slovakia, Slovenia, Spain, the Czech Republic, Hungary and the United Arab Emirates. The company’s medium-term goal is to become the market leader in young fashion in Europe.

New Yorker's product range consists of five own-brand labels: fishbone and fishbone sister (sportswear and streetwear); amisu (lady-like high fashion); the trendy, casual menswear label smog; and censored (underwear and swimwear).

—Melanie Gropler

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