New Yorker store
09 Aug. 2010
NEW YORKER IS EXPANDING IN AUSTRIAGerman fashion retailer New Yorker is about to open two new stores in Austria at Vöcklabruck (Spar Varena) and Groß Enzersdorf (Marchfeld Center). New Yorker is also planning to open further chain stores in Amstetten (City Center), Innsbruck (DEZ) und Horn (Horn Shopping) featuring a new store concept dominated by the colors gray, white, green and orange and include in-store radio programming. The new store in Amstetten will have 1,350 square meters (14,530 square feet) of retail space, making it New Yorker’s largest Austrian-based store so far. Also among the Braunschweig-based company’s largest flagship stores worldwide is the new 1,100 square meter (11,840 square foot) store in Vöcklabruck. With a new store in Groß Enzersdorf, the company now has 80 outlets throughout Austria. “Austria is one of our core markets and we have been able to successfully establish ourselves there since entering the Austrian market in 1994,” says New Yorker’s marketing director Volker Putzmann. Additional openings are slated for this year, including new stores in Vienna. Despite a difficult business climate, over the past few years New Yorker has expanded steadily and at the end of 2009 reported a 14% increase in sales and €1.6 billion in revenues.
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