Matteo Sinigaglia, Replay
13 Jun. 2012
NEW LICENSING AGREEMENT FOR REPLAY BEACHWEARFashion Box, the specialized jeanswear company that produces the Replay, Replay & Sons, We Are Replay, Red Seal and White Seal brands, has announced a new offering called Replay Beachwear. The collection is for men, women and children and has come to fruition thanks to a recently signed agreement with Area B SpA, a Northern Italian beachwear specialist based in Conselv, near Padua. The licensing agreement will last for the next three years and aims to re-launch Replay's beachwear offer while proposing a balanced mix between innovative products, replay's own DNA and the specialized know-how achieved by Area B throughout the years.
The first beachwear collection, which will be presented alongside a selection of accessories, will be available beginning with the spring/summer 2013 season and is being officially launched in June with the start of a sales campaign. The line will be distributed through Replay Stores, specialized beachwear stores and other boutiques that guarantee adequate visibility and positioning for the Replay brand.
“This partnership with Area B, a company as keenly focused on the same attention to details and quality as we are, is part of the whole Replay brand’s extension strategy, which is aimed at offering an ever more emotive and involving Replay brand experience,” commented Matteo Sinigaglia, CEO of Fashion Box.
Maria Cristina Pavarini
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