White Milano June 2013
27 Jun. 2013
More foreign buyers at WhiteWhite has just closed its June 2013 edition, held on 22nd - 24th June, 2013. The renovated show format presented 132 exhibitors, 64 of which showed both men’s and women's apparel and accessories in the same area, 15 showed only womenswear and 53 showed only menswear. Eighty new brands were hosted for the first time inside the Milanese exhibition and 47 only presented their S/S 2014 collections.
Significant foreign buyers visited the salon. Among them there were LG Fashion and Shinsegae (Seoul), Flip Munich (Munich), H.P. France (Paris), Dover Street Market and Layers London (London), Isetan Mitsukoshi, Baycrews, Beams, Estnation, Tomorrowland and United Arrows (Tokyo), Mix Mind Art & Design (Guangzhou, China), Tsum (Moscow), Barney’s (New York) and Traffic (Los Angeles). Amnong Italian buyers there were Biffi, Antonioli, Dantone (Milan), Base Blu (Varese), Bernardelli (Mantua), Degli Effetti and Leam (Rome), Dell’Oglio (Palermo), Gigi Tropea (Catania), Luisa Via Roma (Florence) and Penelope (Brescia).
"I always insist about the idea that all of us fashion insiders have to invest in Milan by also offering womenswear products. For the city the two fashion weeks of January and June are increasingly being considered as international occasions that are especially appreciated by the wide Chinese and Far Eastern market's insiders. Such an opportunity can bring great business opportunities for our companies and Milan, a unique fashion business capital," commented Massimiliano Bizzi, founder and president, White Milano.
Maria Cristina Pavarini
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