Conference presenting trend previews for s/s 2015 by Milano Unica
07 Feb. 2014
Milano Unica bets on restyling and new events
The 18th edition of Milano Unica, the Italian textiles trade show, is getting ready to start from 11 - 13 February 2014. The show will be held at FieraMilano and is set to welcome 19,000 visitors, including over 5,000 international buyers, who had already participated in the February 2013 edition.
398 exhibitors, of whom 72 come from other European countries, will exhibit their collections for S/S 2015 within a restyled edition of the Moda In area. “Preparing for the expected recovery, Milano Unica made significant structural changes to Moda In, the largest exhibition area within the trade show, rationalizing the entire area in order to meet market needs,” commented Massimo Mosiello, Milano Unica General Director. For this edition, Moda In will feature a new look and two macro-areas: In Fabrics, an area dedicated to textile production, research and innovation, and In Accessories, the traditional space dedicated to accessories for apparel. In addition to a vast Area Trend, located at the entrance of Porta Teodorico, two additional areas dedicated to trends will be set up: Trend Hubs, one for each “In Fabrics” and “In Accessories” areas. The Video Areas will be located beside the Trend Hubs.
A series of activities dedicated to young people, eco-sustainability, culture, internationalization and tradition are planned for this edition of the show.
Two important events will be dedicated to the young people: “Magazzini Aperti” is a project dedicated to fashion schools. Thanks to contributions made by numerous exhibiting companies, fashion & design students from the Lombardy region will be given an opportunity to purchase the fabrics and the accessories for their collections at rock-bottom prices. A second initiative will be the ComOn Creativity Area presenting “Visioni Mutevoli”, a design workshop where students will explore the trends of 2014, search out new synergies and develop new creative visions for the future.
Also new is the show’s third edition of eco-sustainability catalogue, backed by Blumine’s experts and promoted by Milano Unica and dedicated to exhibitors inspired by the theme. The catalogue provides important information about other current topics. Another initiative promoted by the Canepa manufacturer will present its Save the Water Project in Sala Bolaffio on 12 February 2014 at 2:00 p.m.
In this constantly evolving world with an increasingly urgent demand for internationalization, the “Touch the fabric & look at the clothes" project is another initiative developed by Prato-based operators, who designed a visual itinerary with suggestions and incentives for designers. The initiative will feature a series of garments that exemplify and interpret the finest Prato production for the upcoming season. All items on display have been designed and manufactured in Prato, demonstrating that fashion products can be created locally, reducing both delivery times and collection costs.
Maria Cristina Pavarini
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