07 Nov. 2012
Michael Burk named new managing director of 21sportsgroupIn January 2013 21sportsgroup’s management team will take on retail industry leader Michael Burk as its new managing director of 21streetwear.com. Companies under 21sportsgroup market running, cycling and triathlon sporting goods, while the 21run.com, 21cycles.com, and 21streetwear.com online shops offer a selection of ex-warehouse, high-quality running shoes, bicycles, sportswear textiles and accessories.
Burk will continue as Google’s head of key-account sales until the end of the year, before which he held various management positions at adidas in Germany, Scandinavia, and Latin America. Jörg Mayer, founder and managing partner of 21sportsgroup, commented: “We’re delighted to welcome Michael Burk, one of the sport industry’s most experienced insiders in multichannel sales and corresponding online marketing, to our team.”
Hannah Franziska Krautwald
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