Marc O'Polo store in Munich.
30 May. 2013
Marc O’Polo scores very well at Service Atlas Fashion Shops 2013Based on the study of Service Atlas Fashion Shops 2013, Marc O’Polo is besides Tommy Hilfiger and asos.de as one of the labels who performed best, obtaining a “very good” in the overall score.
The competitive analysis of customer orientation questioned more than 6000 customers about their experiences with 23 fashion-shops. The focus was particularly on 40 capability characteristics and nine different categories: range and product, price performance ratio, sustainability, shop concept, customer advisory service, customer service, online shop, shipping and the online customer support.
According to the study, the most important features for customers are: the atmosphere in-store, the technical expertise of personnel and the quality of the products. Besides the searching function and the navigation at the online trade, the shipping and the packaging are as important as a quick money refund.
Marc O’Polo scored best in the category of the shop concept concerning criteria such as presentation, clarity of products, atmosphere, cleanliness and order.
Tatjana von Elverfeldt
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