The Mall of Berlin is located at the Leipziger Platz
The Mall of Berlin is located at the Leipziger Platz
 

04 Mar. 2014

Mall of Berlin gets ready to open its doors

Berlin will soon be enjoying a new shopping paradise. Mall of Berlin will open its doors in April In the heart of Germany’s capital at Leipziger Platz. It will offer a retail space of more than 76,000sqm, approximately, 270 stores, 270 apartments, one hotel, a fitness centre, offices and an underground car parking garage with around 1,000 parking spaces.

Many of the largest fashion chains and luxury brands worldwide have already confirmed that they will open new stores at the Mall of Berlin. Among them, Karl Lagerfeld has announced the opening of its newest concept store. The shop will feature women’s ready-to-wear, accessories, watches, eyewear and a unique assortment of gifts such as candles, fragrances and Lagerfeld’s favourite photography and design books. Moreover, Karl Lagerfeld’s store will include all kind of connections to the digital world: fitting rooms equipped with Photo booths connected with social media, digital guestbooks for buyers in order to see the latest collections and news and the possibility to pay via mobile devices.

“Alongside our existing locations in Munich and Berlin Neue Schönhauser Strasse, the Mall of Berlin store will play a strategic role in the expansion of our presence throughout the market.” said Pier Paolo Righi, CEO of Karl Lagerfeld.

Lorenzo Molina

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