14 Apr. 2010

MUSTANG STREAMLINES DISTRIBUTION CHANNELS

The German denim label Mustang has grouped its retail business, Mustang Store GmbH, and wholesale division, Mustang Jeans GmbH, with its international subsidiaries into one central holding company called Mustang GmbH. Because of the 78-year-old company’s history and rapidly diversifying business, the brand has decided to streamline its distribution channels. “If you grow, you need to be in a clear and structured position. It is important to create transparency and define responsibilities and allocations – operational as well as financial,” said Theo Birkemeyer, CEO of Mustang. In the future, the brand said it will concentrate on extracting the benefits of operating synergistic distribution channels and growing the brand internationally.

—Lena Grossmüller

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