Munich Fabric Start
08 Feb. 2011
MUNICH FABRIC START: BEST RESULTS EVERThe 30th edition of Munich Fabric Start has marked its key role in the industry and has registered, with a plus of 8% in visitors compared to Feb. 2010, its best result ever: 16,900 trade visitors attended the fair during Feb.1-3 under the motto “Feel the truth”. 765 international exhibitors from 36 countries showed their collections to highly international buyers who made up 34% of all trade visitors and included such companies and design icons such as Bruno Pieters, Akris, Hugo Boss, Holy Group, Diesel, Levi Strauss, and Marks & Spencer. Top of the country charts are Austria, Switzerland and Italy followed by Turkey and the Netherlands.
In general, optimism dominated the fair as Fabio Guidi, Sales Manager at Cocci Stefano, summed up the 3-day trade fair marathon: “It was the best fair we ever had.” Alongside the Collections, Additionals and Asia Salon segments, the Blue Zone was certainly worth a closer look now kicking off with a new concept. The introduction of the new concept has paid off for the nine companies taking part: Teijidos Royo, Isko, Bossa Denim, Tavex, ITV, Italdenim, Textil Santanderina, UCO Raymond and G.T.X. (Gentex). The move to show initial developments for the 12/13 winter season seems to accommodate creative denim brands very much. Participation also paid off for ISKO which showcased developments for high-stretch jeggings, its patented POP fabric and its raw denim theme. Like all early developments they were concealed in the both striking and extraordinary cabinet installation of the Italian Team All in One, the partner of Munich Fabric Start that gave birth to the new Blue Zone concept.
Likewise, the organic selection Forum and the Eco Village scored with further improvements. The closer dovetailing of organic selection and Eco Village as well as the consistent labelling of the certified fabric swatches, ranging from the Forum organic selection to the stands and collections of the relevant suppliers was accepted very well. Boasting 428 fabrics with an ecological approach submitted by 60 weaving and knitting mills, the Forum was a “treasure trove” of well-established companies as well as young designers kicking off their careers with new lines. The meetings held between trade visitors and five certifying bodies and organisations at the service area of the Eco Village on the secondFLOOR were also very successful with the Textile Exchange being more than happy with the attendance of such renowned visitors as Nike, Puma, McGregor or Claudia Sträter.
While the industry waits in hope that the market will return to an improved, better quality in fabrics, trends at “Feel the truth” were already anticipating this development. Summer of 2012 sees materials determining the looks. In general, collections are characterised by plenty of naturalness. Everything looks worn, is light and animated, even in a more formal context. Two main directions became apparent: On the one hand, a natural feel that is based on cotton, ramie, linen and wool blends in line with the Munich Fabric Start trend themes “Laid Back” and “Urban Country Flavour”. On the other hand, soft and subtle touches are gaining in importance and are translated into blends with lyocell, viscose but also jerseys like those proposed in the Munich fabric Start rend theme “Sensations”. High-twist cotton revisits classic wool patterns while indigo is the recurring theme for all segments – designed to give jeanswear more elegance through blends, for instance, with cotton/linen and to give classic looks a “denim slant”.
Maria Cristina Pavarini, Susannah Carey
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