Alpha Industries X MTV
Alpha Industries X MTV
 

01 Mar. 2010

MTV AND ALPHA INDUSTRIES LAUNCH JACKET COLLECTION

Inspired by the lifestyle of the urban music scene, Alpha Industries has designed a jacket collection for the music channel MTV. Musician and stars already love the iconic flight jackets of Alpha Industries. Now the company is launching a special MTV edition, showcasing two of Berlin’s most remarkable landmarks: the television tower and the Brandenburg Gate. The landmarks are used as colorful emblems on jackets and sweaters. The special collection items are distributed both by Alpha Industries and MTV and will be on sale in July.

Alpha Industries was founded in Knoxville, Tennesse in 1959. Initially, the company designed jackets for the US Air Force, for which it is still the biggest supplier today. By the beginning of the 1980s Hollywood stars discovered the classic pilot jackets, which quickly became must-have items. Retail prices range between €129.90 and €169.95.

—Isabel Mühlbauer

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