17 Jun. 2008

MITTELMODA JOINS WITH LEVI'S FOR NEW AWARD



For this year’s Mittelmoda (mittelmoda.com) in Gorizia (12-13 September) Levi’s (levistrauss.com) has come up with a special prize for the winner of the newcomer award.

Along with Mittelmoda International Lab, the big denim player has asked fashion students to design a look or entire collection made from denim by reinterpreting the brand’s philosophy. The best designer will receive the Levi’s award (5000 euros, about US$8000) during the Mittelmoda event and will work at the brand’s design studio at Brussels. The winner’s project will even be included in Levi’s archives in San Francisco.

As well as this special award the competition continues as usual, with one winner out of 25 fashion students being awarded with the Mittelmoda award (10.000 euro). For the first time C.P. Company’s CEO Carlo Rivetti will be amongst the jury.


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