Miss Sixty Mobile
Miss Sixty Mobile
 

09 Oct. 2009

MISS SIXTY LAUNCHES ITS FIRST CELL PHONE

Sixty Group has launched a Miss Sixty Mobile, the international fashion brand’s first mobile phone designed in collaboration with Alcatel Alcatel mobile phones.

Glam details and colors inspired by F/W 2009-10 trends and Miss Sixty’s young, sensual and ironic sensibility characterize the new phone. With a 1.3 megapixel camera, MP3 player, FM radio and Bluetooth 2.0 technology, the mobile phone has gold metal details on both the screen and keyboard and is available in different colorways such as white and gold, red, violet and pink with chrome reflexes. It also sports in a Premium version an exclusive bracelet charm accompanied with an original sachet.

“We are extremely proud of this collaboration with Alcatel mobile phones,” says Wichy Hassan, Co-Founder and Creative Director of the Sixty Group. “The Sixty brand represents a dynamic lifestyle, a mix of inspirations ranging from fashion to art, from music to technology. Miss Sixty Mobile is a project which coherently fits into a strategic plan addressed to approach the brand to end users.”

Together with Alcatel mobile phone, Sixty Group is developing a distribution project that will gradually reach the main European markets. In the coming weeks consumers will be able to buy Miss Sixty Mobile exclusively through top U.K. retailers and in Germany and Italy. Two versions will be available: the Essential kit at the retail price of €99 and Premium kit at the price of €129.

—Maria Cristina Pavarini

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