Fornarina
Fornarina
 

04 Oct. 2010

MICAM EXCEEDS EXPECTATIONS

Micam, the international footwear fair held in Milan's Rho-Pero exhibition center Sep. 19-22, registered 42,329 visitors, 6.2% more than in September of 2009. Numbers of both Italian and foreign visitors have increased as 21,103 foreign visitors (+2.2%) and 21,226 Italian visitors (+10.5%) were registered this time.

"We expected to get good results," commented Vito Artioli, president of the Italian National Footwear Manufacturers' Association. “Actually Micam had never lost its position even in the darkest moment of the crisis, and market reports from the first semester of this segment finally turned positive. Nevertheless, this edition’s results go beyond our expectations."

The event hosted 1,600 exibitors, 585 from foreign countries, all of whom presenting their collections for s/s 2011. Most significant trends for womens’ shoes include folk-inspired plateaus and espadrille styles, as well as wooden sabots with high heels. Shantung uppers, animal print motives, laces, trimmings and nets complete the offer. Outdoor sports like sailing, tennis, hiking, scouting as well as military elements were also inspirations for many other styles. For men, pointed shoes, mocassins, sandals and soft boots are some of the strongest statements for next season. Seventies-inspired shoes, rounded shapes and natural aspect as well as irregular leathers will also dominate. Sneakers are characterized by natural leathers with technical finishes offering reflecting aspects and lucid surfaces.

See shoe trends at Micam
Gas launched a new footwear line that will be produced starting s/s 2011 under an exclusive licensing agreement with Italian specialist Bre.Ex. Eco-mindedness and urban architecture inspire Art whose shoe models' silhouttes and decorative elements somehow resemble visual elements of different European cities. High-ankle models continue to be hot for various brands – both for sandal and high-heel shoe variants as presented by El Naturalista. Espadrille styles are the new must in many variants - for both men and women, with high and low heel and, for men either with leather and cotton uppers as presented by El Naturalista or foldable as Stonefly's variant in leather and rubber.

Sneakers and outdoor sandals play a significant role especially when technical and aesthetic innovation is stretched to the limit. Teva has developed a series of superlight sandals with laser-cut straps and uppers, highly protective and easy-to-fold. Fornarina Sport Glam focuses on metallic uppers and fluo tone-sur-tone color mixes. Fornarina, instead, focuses on floral prints in floral printed silk or leather uppers. Crocs Tone is a new series of shoes that, thanks to their special construction, help toning one's leg and bottom muscles. Pirelli Pzero launches Gum Appeal, a high-heel high-tech rain boot and ankle boot, made out of vulcanized rubber and rubberized calf leather.

Maria Cristina Pavarini

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