Georgia May Jagger is the new campaign face for MBFW
Georgia May Jagger is the new campaign face for MBFW
 

09 Jan. 2014

MBFW Berlin presents new event: Shop the Runway

From the 14 - 17 January, Mercedes Benz Fashion Week Berlin will take place on Strasse des 17. Juni at the Brandenburg Gate.

The MBFW Berlin Autumn/Winter 2014 Collections preliminary line-up includes designers Achtland, Anja Gockel, Augustin Teboul, Isabell de Hillerin, Ivanman, Julian Zigerli, Marcel Ostertag, Perret Schaad, Rebekka Ruétz, Riani, Schumacher, Sopopular and many more. Designers making their Mercedes-Benz Fashion Week Berlin debut are Bagaz, Brachman, Dyn, Esther Perbandt, Ewa Herzog, Filippa K, Franzius, Mads Dinesen, Marina Hoermanseder, Rike Feurstein and Studio Kaprol. Designers will showcase their collections throughout the week at the two event venues: “Runway” as well as the recently introduced show space “Stage”.

In addition, on January 18 Mercedes-Benz Fashion Week Berlin will open its doors to an all-new event; Shop the Runway presented by Fashion ID. Together with Peek & Cloppenburg Düsseldorf and Fashion ID, IMG Fashion has developed the new showcase so that consumers can experience the excitement inside the Mercedes-Benz Fashion Week Berlin tent. The collections presented will be available at Peek & Cloppenburg Düsseldorf stores and on www.FashionID.de for a couple of days following the show.

“IMG Fashion continuously strives to provide designers with new and innovative platforms to reach
industry insiders along with their ultimate consumers. Mercedes-Benz Fashion Week Berlin runway
shows and presentations provide designers the ability to present their collections to an audience of
media and buyers“, said Jarrad Clark, Vice President, Global Creative Director, IMG Fashion Events and Properties.

The Designer by Tomorrow Award which is normally also integrated during the MBFW winter edition and initiated by fashion retailer P&C Düsseldorf and Fashion ID has been shifted to the MBFW summer edition 2014. In the future P&C will present the Designer for Tomorrow Award once a year in Berlin.
Juliette Nguyen

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