'All you can eat' - store initiative by Mavi in Berlin
 

27 Apr. 2012

MAVI FEEDS CUSTOMERS

Over 300 people came to try and get a piece of the denim brand.
Over 300 people came to try and get a piece of the denim brand.
Yesterday, on April 26, the Mavi store in Berlin treated its customers a special meal. The first 100 people to enter the store were allowed to have clothes for free - as long as they could grab and carry the items with their mouths. The ‘All you can eat’ initiative prompted challenge participants to start queuing in front of the Neue Schönhauser Strasse store starting at 8pm on the previous evening.

The menu, comprising of the entire store collection, included shirts, pullovers, bags and, of course, jeans. Over 300 people came to try and get a piece of the denim brand. “The event was a party. The store is now as good as empty, people had fun and some of them where even waiting from the night before,” said Manuel Gomez, Marketing Manager of Mavi Europe. He promised, “Mavi will continue to surprise with fancy ideas. We are already planning the next event.”
Mona Schmadl

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