Matthew Williamson for H&M
Matthew Williamson for H&M
 

23 Apr. 2009

MATTHEW WILLIAMSON FOR H&M

Today H&M unveils another exclusive design collaboration. Designer Matthew Williamson has given full access to his exclusive world, with a women’s collection that brings together iconic pieces from his past collections with the color of his brand new catwalk looks.

Around 200 H&M stores worldwide are selling Williamson’s wardrobe of eclectic prints and vivid colour pieces full of the influences and inspirations of a global traveller. From dresses to tops, all-in-ones to the sharpest tailoring, this fashion collection has all the key pieces for Spring 2009.

“I wanted to create a strong urban collection fused with the brand’s signature symbols and shapes. It’s been fascinating to search back through my archives to isolate the most iconic pieces, then rework them for H&M,” says Williamson. “Color is one of the defining aspects of my signature style. I focused on the iconic peacock motif seen across my collections to develop a palette of blues, chartreuse and emerald. The spirit of the collection is both covetable and precious.”

Among Williamson’s favorite pieces is a bias-cut graphic butterfly print dress with grosgrain straps, which when worn with a cashmere cardigan with peacock embroidery over the shoulder is an update of an outfit from Williamson’s first ever show in 1997. Meanwhile, the collection is up to date with an electric blue tuxedo that takes on the bold colorblocking trend from Williamson’s most recent catwalk show. “It would inject freshness into the wearer’s look,” says Williamson, “whether it be worn over jeans, biker or cigarette pants.”

A metallic jacket and bubble skirt come in a jacquard specially woven for H&M, while a showstopping sequined, ultra-short dress is printed with bursts of color that flow like liquid. Williamson’s beloved peacock insignia accents a versatile jersey dress, while for evening Williamson recreates one of his most celebrated pieces: a beaded ruffle gown that comes in a vivid tiger butterfly print. Prices range from €39 for shorts, over €69 for the grosgrain strap dress and up to €299 for the ruffle gown.

Such pieces comprise only the first part of Williamson’s collaboration with H&M. From May 14, the perfect wardrobe for summer will be available in approximately 1,600 H&M stores worldwide. Williamson has also designed a full menswear collection for H&M, marking his debut into menswear.

Previous to Williamson’s collaboration with H&M, design stars such as Karl Lagerfeld, Stella McCartney, Viktor & Rolf, Comme des Garçons and Roberto Cavalli were also partners for collections.

—Melanie Gropler

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