New store concept by Massimo Dutti
21 Apr. 2009
MASSIMO DUTTI UNVEILS NEW RETAIL CONCEPTThe premium chain store Massimo Dutti has opened its first store in Düsseldorf on the elegant main shopping street of Königsallee. The new 500-sq.-meter flagship store is the first to follow the brand’s new retail concept. Stylish elements for the new progressive store aesthetic include walnut wood, leather, dark marble, brass and new lighting. Furniture and nice decorative elements lend a warm, elegant atmosphere. Massimo Dutti, part of Spain’s Inditex Group, has eight stores in Germany and over 472 shops in 37 countries.
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