Retailer of the Week
27 Jun. 2012
MARIANNA DANESE & DANTE DALLA TORRE, UNI, ROME“While other stores are closing, we’re opening new ones," remarked Marianna Danese and Dante Dalla Torre, owners of central Rome’s newly opened store, Uni. By offering cool and well-researched work- and streetwear, Danese and Dalla Torre have their sights set on 30-40 year-old professionals looking for cool and casual products. Interview by Maria Cristina Pavarini
What are the current bestsellers and why?
Our bestsellers are generally the most sophisticated products of the brands we offer. For instance, Carhartt’s Heritage selection, which is inspired by early 20th century workwear, sells the best. Jackets and shirts - both short and long-sleeved – also sell well, even in summer as they can be worn with or without a t-shirt underneath. Camouflage bermudas are another popular item, as well as basic or printed t-shirts inspired by the rock and motorcycling world. Other bestsellers include classic chinos and cargo pants with tighter fits from Stüssy and comfier ones from Carhartt. Trousers by Basicom are also successful, as they are well made with quality materials, offered in a wide range of colors and accented by sailor-inspired belts.
Where do you place your orders? How do you inform yourself about trends? How important is communication with regular customers and how do you communicate with them?
We are guided by our experience in this business as well as a good working knowledge of our clientele. We do our best to get to know our customers by talking to them and learning what their needs and interests are in order to find products that best match their wishes.
Have you added any new labels to your assortment?
We opened this store a month ago and offer Carhartt, Carhartt Heritage, Stüssy, Pointer and The North Face. Carhartt Heritage offers a sophisticated interpretation of workwear with a hyped attention to fit and fabrics, something our customers greatly appreciate. Pointer, a British shoe line, is characterized by a clean image that meshes well with our store’s offering. The North Face, an international outerwear brand, is popular among many tourists who visit our store.
It is a special place where we offer products that we have been selling for 20 years, although now we try to reach mature professionals looking for casual, cool styles instead of hoping to garner the attention of action sports insiders and 15-year-olds. Many stores are closing in Rome and the Lazio region, but we are opening new ones and hope to open four locations similar to Uni. because we believe people appreciate what we offer – a modern apparel attitude that Italians and international customers alike can enjoy.
How important is the interior, the atmosphere and the whole package?
It is an innovative concept that offers products that can be appreciated by various people of different age groups who strive for sophistication. The image of the store reflects this attitude - it is clean, functional and refined, all at the same time.
|Back to home|