16 Aug. 2010

MANGO INTRODUCES NEW MENSWEAR LINE

Mango’s new H.E. Homini Emerito menswear collection will be available in stores from September on. H.E. is launching two clearly differentiated lines: City Workers and Retro Mountain. The first is a clean line offering a new interpretation of the utilitarian uniform in urban surroundings. The City Workers line features a palette of greys and blues with an emphasis on classic wool fabrics such as tweed on fitted blazers combined with trousers in the same range of colors. The menswear look has a slightly mismatched look that plays with different textures.

The second line, Retro Mountain, takes its inspiration from classic mountain sports, creating a casual and relaxed look. Classics like cheviot wool knitwear and checked flannel now come creased and in different washes, with touches of leather in reversible fabrics, with sportswear details such as stretchy fabrics, ribbing and classic duffle fasteners mirror the latest trends. Autumn forest colours mix with heather greys.

The collection goes hand in hand with a campaign featuring Parisian model Clement Chabernaud, who is lending his image to the brand in photographs by Cedric Bouchet.
Isabel Mühlbauer

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