13 Feb. 2008

MAGIC SHOW RECLAIMS STREETWEAR

A changing of the guard was the early theme of the autumn/winter 2008-09 season here in Las Vegas, with MAGIC kicking off the February run of shows on a high note.

Though MAGIC Marketplace had been struggling to compete with Project in the premium contemporary segment over the last four seasons, it clearly won the day showcasing casual streetwear with a strong focus on lightweight jackets, patterned shirts, relaxed fit chinos and denim and knitwear in the South Hall.

Rocawear offered surprisingly snappy pieces including striped and mottled cardigans and dark denim with colorful topstitched back pockets for guys and high-waisted denim and patent red jackets for girls.

Further down the hall, the UK’s Money, with its colorful puffy zig zag patterned jackets, and brands such as Twelve Bar and Ludwig showed innovative updates of streetwear classics ranging from colored shanks and irregularly cut brand labels to a western-style chambray shirt for the former to lightweight cotton-nylon zip-front bombers, four-pocket jackets with drawstring detailing and angled pockets on plaid wovens for the latter.

Other small and notable brands showing in the progressive street section included Sweden’s Encore, Lemar & Dauley, Reason, Jeepney and The Hundreds, with larger booths belonging to Stussy, Obey, Insight, Artful Dodger and Alpinestars.

Making an equally powerful statement of its own, POOL debuted in a new space annexed to the Marketplace on the actual site of the Convention Center. Though the overall offering consisted of very young fashion lines, brands such as Andrew Christian, Anzevino & Florence, Evan & Dean, Huffer, Gama-Go, DeNada, Irregular Choice, Purlieu and MEG Company helped to shape the arty vibe of the show.




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