LASER TREATED GARMENT BY JEANOLOGIA
08 Feb. 2013
Lively Kick-off For Munich Fabric StartMunich Fabric Start, the Munich-based textile fair held between 5 and 7 February, has started successfully. The show hosted about 840 exhibitors in its main hall and around 60 of the world's best denim weavers and finishers in The Blue Zone, the denim-focused section of the show. Despite the bad weather conditions German and, especially, Northern European insiders crowded the halls of the show looking for the upcoming trends of the S/S 2014 season. The mood was positive as explained by various international exhibitors who were happy to sign orders, and with the slight increase in the number of clients.
Also the Blue Zone showed a lively atmosphere while hosting a series of events among which Isko Talking Lunch, which was held on the first of the two days of the show, and was organised in collaboration with media partner Sportswear International (see our report).
The show presented a wide selection of colour denims. Isko opted for a new range of amber hues - from yellow to ochre and burnt browns - and special colour denims made with contrasting hues in the weft and in the warp. Tejidos Royo presented a selection of yellows, blues and burgundy also available with a special lucid finishes.
Bossa announced that its next F/W 2014/2015 will be completely re-designed in collaboration with the established jeanswear designer and denim expert Piero Turk, who was also seen visiting the corridors of the event of The Blue Zone.
Stretchy denim remains a hot topic for the German denim market. Tejidos Royo launched Meyalast, new high-performance stretch denim made with 86% cotton and 11.3% Lycra Dualfix. This special blend guarantees about 50% more elasticity than other denims and maximum recovery without sagging or bagging. TRC Candiani presented their cotton-nylon 66 denim already shown at B&B in Berlin (also see: http://www.sportswearnet.com/fashionnews/pages/protected/TRC-Candiani-Launches-Nylon-Cotton-Denim_6393.html)
Also new is a series of eco-friendly denims offered by Denim Valley by Tejidos Royo as anteprimas for F/W 2014/2015. They are all diverse alternative denims made with new and recycled denim fibres as well as new white cotton mixed with multi-colour recycled PET fibres. The final result is white denim with small multicolour irregularities and details.
Jeanologia presented special machines that use new software, which means that every single garment can be laser treated according to a different hand devised pattern. They also developed special software such as EIM, which provides valuable information for reducing a company's environmental impact and "EcoClock" through which every company can exactly devise and calculate how much energy, chemicals and water their process can save in real time.
Maria Cristina Pavarini
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