Liu Jo opens first store in Barcelona
16 Oct. 2012
Liu Jo Opens Barcelona FlagshipTo celebrate the opening of its very first Spanish flagship, on October 18 Liu Jo will throw a launch party at its new Barcelona store. Located at Paseo de Garcia 51 the 250 sqm space is designed by architect Christopher Goldman Ward with touches by Tom Dixon featuring gold sculpted walls, hanging lamps and light carpets. The store will present the brand’s entire women’s range.
Liu Jo president and head of style Marco Marchi said, “This opening is an important springboard for our new growth phase in Spain. The goal over the next three years is to develop Liu Jo’s presence in the country by opening a number of key stores in strategic locations, even with the franchising formula. We believe Spain to be a crucial market in our brand internalization project.”
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